customer delight Archives | Scrummy Loyalty

Scrummy Club

Scrummy Club helps the UK’s best small traders to bring new customers through their doors, and keep them coming back more often - all from only 80p per day. Here’s what you get. A powerful mobile loyalty app Scrummy Club provides your business with a hugely improved mobile app replacement for all those annoying paper loyalty cards. With Scrummy there’s no need for your customers to remember to carry around loads of cards, to worry about losing them, or to have to hunt for the right card while paying. There’s no hardware or EPOS integration required, and it provides an

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6 reasons your business needs mobile loyalty

So what is mobile loyalty and why should you consider a mobile loyalty solution for your business? Since establishing Scrummy Club back in 2014, we have spoken to literally hundreds of business owners and their customers. Some of these businesses are still trading, but a huge number aren’t. To succeed, providing customers with high quality products served by friendly and engaging staff is a given, but that’s not enough. Over the years we have seen how the most successful traders focus on creating and maintaining strong customer relationships.   If you’re serious about building great customer relationships, here are 6 reasons you should be considering mobile loyalty: 1. Your customers

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Scrummy Club FAQs

What is Scrummy Club? Scrummy Club gives small and independent Traders a powerful mobile loyalty, messaging and referral platform to help bring new Shoppers through the door - and keep them coming back. You can see Scrummy Club in action by watching our video or by downloading the app and having a go on our demo. Why did you create Scrummy Club? Shoppers increasingly expect mobile to be a part of their high street retail experience. The larger high street retailers already have successful mobile platforms in place, and these are attracting customers away from all the small and independent traders

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We’ve seen the future of customer loyalty, and it’s delightful

The future of loyalty is customer delight

We’re all familiar with the concept, but what does customer loyalty really mean? Is it really enough to just dish out loads of stamp cards and hope customers come back? As we covered in “6 reasons your business needs mobile loyalty”, successful business owners needs to ensure they offer great product, service and staff from a convenient location. But to generate true customer loyalty you must aim for customer delight. Why customer loyalty is so important for your small businesses Pareto’s Principle states that 20% of your customers, “the loyal ones”, will account for 80% of your business’s revenues. According to Deloitte, businesses that take meaningful steps to drive

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Scrummy Club in action

Larger high street retailers already have successful mobile loyalty programs in place, and your customers now increasingly expect mobile to be a part of their shopping experience. This can attract customers away from small and independent businesses like yours. Scrummy Club provides a powerful mobile loyalty, messaging and referral platform that gets new customers through your door, keeps them coming back more often and spending more! In the following 60-second video, 3 of Scrummy Club’s co-founders (James, Ben and Mike) outline how simple our mobile loyalty app is for you and your customers to use. Try Scrummy Club for yourself

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Customer loyalty - a brief history

A brief history of customer loyalty Incentivising customers to come back and spend their money with you is as old as commerce itself. Today, loyalty and rewards programs are everywhere, with high street retailers using them to keep pace with each other – and their online competition - to boost retention and reduce their acquisition costs. To understand how customer loyalty is evolving, it’s helpful to take a look back to understand where it has come from. The evolution of customer loyalty In 1793 in the US, a merchant started giving out collectable copper tokens that could be exchanged by his customers

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